PPC Manager Job Trends in the UK excluding London

Pay per Click Manager
UK > UK excluding London

The median Pay per Click Manager salary in the UK excluding London is £35,000 per year, according to job vacancies posted during the 6 months leading to 16 October 2025.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
16 Oct 2025
Same period 2024 Same period 2023
Rank 519 606 571
Rank change year-on-year +87 -35 +248
Permanent jobs requiring a PPC Manager 21 9 1
As % of all permanent jobs in the UK excluding London 0.062% 0.018% 0.003%
As % of the Job Titles category 0.069% 0.019% 0.003%
Number of salaries quoted 21 5 1
10th Percentile - - -
25th Percentile £30,000 £32,250 £27,250
Median annual salary (50th Percentile) £35,000 £55,000 £30,500
Median % change year-on-year -36.36% +80.33% -35.96%
75th Percentile - £66,250 £33,750
90th Percentile £43,750 £67,750 -
UK median annual salary £35,000 £55,000 £40,000
% change year-on-year -36.36% +37.50% -16.01%

All Permanent IT Job Vacancies
UK excluding London

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in the UK excluding London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK excluding London with a recognized job title 30,603 47,448 30,841
% of permanent jobs with a recognized job title 89.75% 95.39% 95.93%
Number of salaries quoted 17,462 26,033 23,096
10th Percentile £26,750 £30,000 £28,000
25th Percentile £32,000 £40,000 £38,500
Median annual salary (50th Percentile) £46,000 £50,000 £52,500
Median % change year-on-year -8.00% -4.76% -
75th Percentile £63,750 £65,000 £67,500
90th Percentile £80,000 £80,000 £80,000
UK median annual salary £53,500 £55,000 £60,000
% change year-on-year -2.73% -8.33% -

PPC Manager
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings featuring 'PPC Manager' in the job title relative to all permanent IT jobs advertised in the UK excluding London.

PPC Manager job vacancy trend in the UK excluding London

PPC Manager
Salary Trend in the UK excluding London

Salary distribution trend for PPC Manager job vacancies in the UK excluding London.

Salary distribution trend for PPC Manager job vacancies in the UK excluding London

PPC Manager
Salary Histogram in the UK excluding London

Salary distribution for jobs citing PPC Manager in the UK excluding London over the 6 months to 16 October 2025.

Salary histogram for PPC Manager in the UK excluding London

PPC Manager
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing PPC Manager within the UK excluding London region over the 6 months to 16 October 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England +22 8 £30,000 - 4
Scotland - 6 £35,000 -
Yorkshire - 4 £30,000 - 2
East of England +7 3 £35,000 -39.13%
North East - 3 £30,000 -
South East +34 2 £42,500 +16.44% 1
East Midlands - 2 £42,500 - 1
Midlands - 2 £42,500 - 1
North West +5 1 £45,000 - 2
PPC Manager
UK

PPC Manager Skill Set
Top 19 Co-Occurring Skills & Capabilities in the UK excluding London

For the 6 months to 16 October 2025, PPC Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads across the UK excluding London region featuring PPC Manager in the job title.

1 21 (100.00%) Pay per click
2 14 (66.67%) Digital Marketing
3 8 (38.10%) Paid Search
4 7 (33.33%) Google
4 7 (33.33%) Microsoft
5 4 (19.05%) Agile
5 4 (19.05%) Analytics
5 4 (19.05%) Commercial Awareness
5 4 (19.05%) Creative Marketing
5 4 (19.05%) Data Privacy
5 4 (19.05%) Google Ads
5 4 (19.05%) Google Analytics
5 4 (19.05%) Google Tag Manager
5 4 (19.05%) Marketing Strategy
5 4 (19.05%) Problem-Solving
5 4 (19.05%) SEO
5 4 (19.05%) Shopify
5 4 (19.05%) Time Management
6 1 (4.76%) E-Commerce

PPC Manager Skill Set
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Business Applications
1 4 (19.05%) Shopify
Cloud Services
1 4 (19.05%) Google Ads
1 4 (19.05%) Google Analytics
1 4 (19.05%) Google Tag Manager
General
1 17 (80.95%) Marketing
2 4 (19.05%) Analytical Skills
2 4 (19.05%) Retail
3 3 (14.29%) Automotive
3 3 (14.29%) Social Skills
Miscellaneous
1 4 (19.05%) Social Media
Processes & Methodologies
1 21 (100.00%) Pay per click
2 14 (66.67%) Digital Marketing
3 8 (38.10%) Paid Search
4 4 (19.05%) Agile
4 4 (19.05%) Analytics
4 4 (19.05%) Commercial Awareness
4 4 (19.05%) Creative Marketing
4 4 (19.05%) Data Privacy
4 4 (19.05%) Marketing Strategy
4 4 (19.05%) Problem-Solving
4 4 (19.05%) SEO
4 4 (19.05%) Time Management
5 1 (4.76%) E-Commerce
Vendors
1 7 (33.33%) Google
1 7 (33.33%) Microsoft